Unwound: Real-time Reflections from a Stumbling Entrepreneur

When Ethan Senturia started his company, he did not set out to fail–in fact, he had a crystal clear vision of success. But, as he ran into adversity, he realized that everything he had learned about running a business was about making sure things did not go wrong. Nothing had prepared him to handle it when they did.

Even the most successful founders admit the path to victory is anything but smooth. Challenges, obstacles, and setbacks are inherent to entrepreneurship, and being prepared to lead through them–intellectually and emotionally–is a critical skill for the startup CEO.

Unwound: Real-time Reflections of a Stumbling Entrepreneur attempts to equip entrepreneurs to endure in the face of hardship whether their dream ends in a win or a wind down. It is a candid recount of everything one entrepreneur knew, wishes he knew, and has come to know about personal, professional, and psychological triumph in the entrepreneurial life, as told through the lens of its opposite.